Building Email Campaign Automation and Orchestration Tools for StackAdapt
Timeline
Sep 2025 - Dec 2025
Role
Product Designer
tools
Figma
Team Members
2 Product Managers
8 Engineers
2 QA Testers
2 Designers (me + my mentor!)
Overview
During my fall 2025 internship on StackAdapt's Marketing technology (Martech) team, I focused on designing core customer-facing tools to help marketers automate and scale their email outreach with confidence.
Projects
(Click on the GIFs to zoom!)
UTM Tracking for Email Campaigns
I led the design for an automated UTM tracking feature that helps marketers scale their email campaigns. The feature balances system defaults with granular campaign level customization, eliminating manual tagging errors and giving users control.
Orchestration Flow Duplicate
I led the design of the duplication and trigger-editing workflow for orchestration flows. By simplifying the logic behind how branches are copied and how the trigger can be changed, this feature will reduce user friction and manual effort for complex orchestration flow setups.
Multiple Email Sending Domains
I led the design of the infrastructure that allows marketers to manage and verify multiple sending domains. The feature streamlines domain maangement and verification, with a goal of improving email deliverability and protecting sender reputation at scale.
HTML Email Template Import & Editor
I led the redesign of the HTML import feature to help eliminate formatting errors during template migrations. The redesign introduces a code editor to enable marketers to import custom HTML with 100% fidelity and edit code directly through the StackAdapt platform.
Want to find out more?
Some of the products and designs I worked on are confidential, but I'm happy to chat more about my process over a call. I'm also in progress of refreshing my portfolio so case studies are underway. Reach out to me at e3xu[at]uwaterloo[dot]ca !