Hello, I’m
Elena Xu.
Currently designing @ Plooto.
Previously @ Purolator, Scispot, Canadian Institute for Health Information.
Things I've worked on
plooto – 2025
Designing for monetization and product marketing initiatives while improving the component library across the Plooto product.
Purolator – 2024
Led design for the Southbound shipping revamp as a Product Manager Intern on Purolator’s Digital Shipping Channels team.
Scispot (YC S21) – 2023
Designed and improved Scispot’s product UI/UX, visual assets, and presentation materials to elevate user experience and brand communication.
S:/Ha<KS – 2023
Designed, prototyped, and pitched a web feature for on-demand financial education to make financial literacy more accessible. Placed third overall at Scotiabank’s 2023 student hackathon.